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37-690X (De Luxe??)
PTurney
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Posts: 69
Threads: 14
Joined: Sep 2005
City: Woburn, MA
#4

12-03-2015, 03:34 PM
Hi,

Yes, perhaps they used it early on then dropped it as being unnecessary as it doesn't seem to show up in later advertising that I've found/seen.

It seems to be more than just a typo in that one early 1937 line brochure, as I have a Philco marketing booklet introducing the 1937 line that, now I read it again, refers several times to the 690X as De Luxe while describing automatic tuning & the Foreign Tuning System. Interestingly, unlike for the 116X and 675X, it does not state De Luxe on the specific 690X pages however - as linked to in my original post:-
http://www.tuberadioland.com/files/philco37-690X_brochure_1.jpg
http://www.tuberadioland.com/files/philco37-690X_Brochure_2a.jpg

This was probably for brevity.

Thanks for replies,
Paul
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Messages In This Thread
37-690X (De Luxe??) - by PTurney - 12-02-2015, 12:18 PM
RE: 37-690X (De Luxe??) - by Arran - 12-03-2015, 01:47 AM
RE: 37-690X (De Luxe??) - by Ron Ramirez - 12-03-2015, 06:34 AM
RE: 37-690X (De Luxe??) - by PTurney - 12-03-2015, 03:34 PM
RE: 37-690X (De Luxe??) - by Arran - 12-04-2015, 12:47 AM
RE: 37-690X (De Luxe??) - by PTurney - 12-04-2015, 12:10 PM
RE: 37-690X (De Luxe??) - by PhilcoJohn - 12-05-2015, 07:16 PM



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