06-09-2018, 10:16 AM
You're absolutely right, Arran. Conglomerates like Clear Channel and iHeart radio all crank out pre-determined songs and scheduling of those songs to their radio affiliates. Disc jockeys, as they were, are becoming obsolete (unless you have a specialty show airing weekly on a sustaining basis 
) DJ's don't even have to be in the studio anymore....it's all auto-pilot. They record their liners and song intro's ahead of time and it's all digitally edited together. I know of one local long-time DJ in the area that left a prime morning drive time slot all because of one of those conglomerates, moving to a different station where they are independent and control which songs get played themselves. Listen to any of those "big box" stations for an 8 hour shift at work and you'll hear the same songs played at least 5 or 6 times during that period. That is no accident. They think it helps create a hit song but all it does (for me, anyhow) is make me get sick of hearing it that much faster.
) DJ's don't even have to be in the studio anymore....it's all auto-pilot. They record their liners and song intro's ahead of time and it's all digitally edited together. I know of one local long-time DJ in the area that left a prime morning drive time slot all because of one of those conglomerates, moving to a different station where they are independent and control which songs get played themselves. Listen to any of those "big box" stations for an 8 hour shift at work and you'll hear the same songs played at least 5 or 6 times during that period. That is no accident. They think it helps create a hit song but all it does (for me, anyhow) is make me get sick of hearing it that much faster.
Greg V.
West Bend, WI
Member WARCI.org
