12-03-2015, 02:34 PM
Hi,
Yes, perhaps they used it early on then dropped it as being unnecessary as it doesn't seem to show up in later advertising that I've found/seen.
It seems to be more than just a typo in that one early 1937 line brochure, as I have a Philco marketing booklet introducing the 1937 line that, now I read it again, refers several times to the 690X as De Luxe while describing automatic tuning & the Foreign Tuning System. Interestingly, unlike for the 116X and 675X, it does not state De Luxe on the specific 690X pages however - as linked to in my original post:-
http://www.tuberadioland.com/files/philco37-690X_brochure_1.jpg
http://www.tuberadioland.com/files/philco37-690X_Brochure_2a.jpg
This was probably for brevity.
Thanks for replies,
Paul
Yes, perhaps they used it early on then dropped it as being unnecessary as it doesn't seem to show up in later advertising that I've found/seen.
It seems to be more than just a typo in that one early 1937 line brochure, as I have a Philco marketing booklet introducing the 1937 line that, now I read it again, refers several times to the 690X as De Luxe while describing automatic tuning & the Foreign Tuning System. Interestingly, unlike for the 116X and 675X, it does not state De Luxe on the specific 690X pages however - as linked to in my original post:-
http://www.tuberadioland.com/files/philco37-690X_brochure_1.jpg
http://www.tuberadioland.com/files/philco37-690X_Brochure_2a.jpg
This was probably for brevity.
Thanks for replies,
Paul
